Black Friday 2026 falls on Friday 27 November, with Cyber Monday on 30 November. Amazon UK has not confirmed its dates yet, but in recent years its Black Friday sale has run for a week or more beforehand and carried on through Cyber Monday, so the deals below are worth checking from about the third week of November.
We don't list prices or discounts here, because they change by the hour during the sale. Instead this page links to Amazon's own deal pages and to the toys that are most often asked for, so you can check the current price in one click. Decide what you want before the sale starts and Black Friday becomes a chance to save on it, not a reason to buy something else.
Amazon's own deal pages
These pages are run by Amazon and update throughout the sale.
- Amazon UK Black Friday dealsAmazon's main Black Friday page. It goes live properly once the sale starts, so it may show last year's event until then.
- Today's Deals: toys and gamesAmazon's daily deals filtered to toys, including the short Lightning Deals that sell out quickly.
- Amazon UK Toys and Games storeThe full toy department, useful for browsing by age or brand once you know what you are after.
Popular toys worth checking that week
Toys from our own gift guides that are widely stocked, so they are often included in sale events. A link here does not mean it will be discounted.
- LEGO Classic Large Creative Brick BoxA big tub of mixed bricks for open-ended building, from age 4. It works with any LEGO a child already has.
- LEGO Pokémon: Training House with PikachuFrom the first LEGO Pokémon range, one of the most asked-for sets this Christmas.
- Yoto Mini audio playerA screen-free player for audiobooks and music using physical cards. Popular for bedtime and long car journeys.
- Bluey Heeler Family Home PlaysetThe Heeler house with figures, for pre-school fans of the show.
- Hot Wheels Track Builder Deluxe Stunt BoxTrack pieces and connectors for building loops and jumps, with a car included.
- Stomp Rocket Jr. GlowA foam rocket launched by stamping on an air pad. Very simple and a firm favourite for the garden on Boxing Day.
- Crayola Inspiration Art CaseCrayons, pencils, markers and paper in one case, for children who like to draw.
- Snap Circuits Jr. electronics kitClip-together circuits that build working projects, for curious children from about age 8.
- DobbleA fast card game of spotting matching pictures that the whole family can play.
Brands to search during the sale
If you have a brand in mind rather than a single toy, these searches show everything Amazon UK has from it, with any current deals marked on the results.
- LEGOSets for every age from DUPLO up, including Star Wars, Friends and City.
- PlaymobilPlay sets and figures, mostly for ages 4 to 10.
- Nintendo Switch 2 family gamesGames for playing together on the sofa over Christmas.
- Family board gamesSee our co-op family board games guide for games where everyone plays on the same side.
Quick questions
When is Black Friday 2026 in the UK?
Black Friday is on Friday 27 November 2026 and Cyber Monday is on Monday 30 November. Amazon UK usually starts its sale several days before Black Friday itself.
Is the Black Friday price always the lowest price?
Not always. Some toys are cheaper at other times of year, and a 'was' price can be higher than what most people actually paid. If a saving matters to you, check the price history of the product before you buy.
Will toys bought on Black Friday arrive before Christmas?
Usually yes, as Black Friday is four weeks before Christmas. Check the delivery date shown on the product page before you order, especially for items sold by other sellers.
What about advent calendars?
Advent calendars need to arrive before 1 December, so it is safer to buy them before the Black Friday sale. See our guide to the best kids' advent calendars for 2026.
Still deciding what to buy? Our Christmas gifts for kids by age and stocking fillers under £10 are a good place to start, and our kids' advent calendar guide covers the calendars that need ordering now.